Sunday, May 7, 2023

Week 12 Part B: Business Specific Tools

 The blogs I commented on are

Jessica's blog

Dino's blog

Christian's blog

Tawni's blog

Overall I feel that while the Google tools may be useful for those that have a physical location, it's not as helpful for my particular business, Since I operate out of my studio located in my home. I'm not sure that Yelp would be as helpful as well.. maybe in terms of recommending me if I decide to do commissions, but otherwise I think it would not be as helpful. Some of the blogs I commented on expressed an interest in being on Linkedin and TikTock which I agree with the fact that Linkedin would be useful for networking with other artists and seeing what they are up to and doing. I think that TikTock is a good idea for showing finished paintings and in progress work. Dino mentioned meetup and it gave me an idea I hadn't considered before. I could create meetups for teaching art techniques and for artists and enthusiasts to meet and network. The meetups could be a great way to meet art lovers and to promote classes if I decide to have workshops.

Monday, April 24, 2023

Week 12 Part A: Using Business Specific Online Tools

 Twitch and TikTok are two platforms that could be beneficial for me as an artist. I know a couple of artists who livestream themselves painting on Twitch, and that could be a good way to show potential clients my process and insight into the work that goes into making a painting.

 TikTok is also good because I can make short videos on my artwork, my painting process and progress. 

I think that Spotify would also be good if I decided to do an art podcast. Spotify is a place not just for music but you can also create a podcast, which is something I have been considering.

Week 11 Part B: Marketing with Other Social Media/Tools

 I commented on Denise's post and Marcus' post.

Both Denise and Marcus posted about Twitter, and each had different information. Overall I commented that Twitter is not as useful for me as an Artist, and that I hardly use the account.

Wednesday, April 12, 2023

Week 11 Part A: Marketing with Twitter, TikTok, Google for Business, LinkedIn, AI and more

     Twitter I find is not really as good for artists. It's true that you can post image or video links, but I think the community is just not as good of a platform for artists. For example, I can tweet about a new painting or drawing, or even an update on my blog, and get no likes or comments. This is true even if I use hashtags. I have very minimal followers, 8 to be exact and even those followers don't comment or like my posts. I don't know exactly how the algorithm works, maybe people just aren't seeing my posts because they are so infrequent, or perhaps I am using the wrong hashtags.

    Tik Tok is a good platform for an artist, provided you post consistently and that you use the right hashtags. I have more followers on Tik Tok (41) than twitter (8). I have a few videos on there of my completed as well as in progress paintings. I seem to get more views than likes or comments but my videos are not really creative and I think if I looked into editing my videos and maybe picking the right song, I could have more success on there. Also knowing what hashtags to use is helpful for getting more views. The key is to post consistently, this is helpful for the algorithm to have your video viewed more often.

    Linked In is one that I under-utilize. I am not really sure how helpful for an independent artist it would be, but if I was a game design artist, I could see it being really helpful. I created a profile on there a long time ago, and made a couple of posts, but I don't really know that many other professionals in order to make networking connections, so I hardly use the account. Truth is I sometimes forget I even have it. I logged on today for the first time in a long time and they have a creator mode, where now people can follow you. I think I need to spend more time working on my Linked In profile, and maybe it could prove helpful for me. I followed a couple of other artists on there and I am excited to explore and see how this platform can help me reach more people.

    AI use is a controversial topic for artists, especially in the various art themed facebook groups I am a part of. The question is, is AI generated art truly art and does it take away from traditional artists trying to make a name for themselves and get their work noticed. With AI art apps a popular one is Wombo Dream app, you pick a style such as fantasy or steampunk, etc. and then a key word and then you get a generated image. People post these on social media and claim it as their artwork. They didn't really create it though, the AI software did, and on top of that, where did the AI find the images? It is taking images from other artists or photographers and then altering it according to your key word and style choice, and then people pass it off as their original art.

    Overall, I learned a lot from this assignment. It helped me log onto accounts that I hardly use or haven't used in a long time and re-evaluate their usefulness to my particular line of work. I feel inspired to post more on Tik Tok and to explore more on Linked In. I think there is still so much more I can learn, and perhaps make some new connections/followers. Looking into the topic of AI generated art has really helped me to consider where I stand on it, and how it is evolving and generating popularity, and therefore impacting the art community on social media.

    

Thursday, April 6, 2023

Week 10 Part A: Researching Email Marketing

  I have never really considered having a newsletter, as I don't know much about how to set one up and then get people to sign up for it. If I was to have a newsletter I think I would send one out monthly. I don't want to flood peoples emails with over information but rather engage with them monthly to let them know whats going on for that particular month. I think the types of information my newsletter would contain, would be site updates, new blog posts, when I am working on a new series of paintings, and upcoming events. I could also include sales on artwork or prints I am selling. 

    I think customers would enjoy seeing these things because if they aren't regularly visiting my site, then knowing there are new blog posts could encourage them to visit the site and read the posts. Event updates could intrigue readers to try and attend or they could let others know about the events. Also sales notifications could encourage people to buy a painting or print that maybe they have been saving up for, or it could encourage them to reconsider a painting/print.

    I think it's a good idea to subscribe to competitors newsletters. I don't know if many artists utilize them, but I am willing to research and see.

Week 9: Blogs, Vlogs, Podcasts & Webinars, Adding Categories

     Adding a human touch to blog posts can appeal to peoples emotions because they can find what you are writing about relatable. It can show them the human side of the business, for example that there are real people behind the business and they are relatable in some sense. It makes sense to add a personal touch to a post when sharing updates and customer experiences. Some businesses like to take a more serious tone which can be equally beneficial. I feel like a more serious tone would be ideal for informative posts. If you're teaching about a new product or service, you don't want to be joking or showing that you aren't serious.

    Adding a personal touch to my blog posts would actually be beneficial because as an artist because I want my viewers and followers to get to know me as a person and my art process as well as the artwork itself. I think for some businesses it would make more sense to take on a more serious tone, but making some posts relatable could be beneficial to other businesses such as individuals marketing their services.

    I already have a blog on my website, and I have two categories that I use so far, which are update and class projects. I plan on adding more such as new painting for non class projects as well as a commissions category (if I decide to accept commisions).

Week 12 Part B: Business Specific Tools

 The blogs I commented on are Jessica's blog Dino's blog Christian's blog Tawni's blog Overall I feel that while the Google ...