Week 4 Part B: Defining YOUR Target Market

     My business, is myself and my artwork. I sell my art under my brand name Artistically Ethereal. My target market would be art lovers and collectors. In terms of demographics I believe adults over the age of 30 would be most interested in buying art to decorate their homes or offices. I think people with at least a comfortable income would be more likely to purchase artwork. I don't think that educational level matters as much, because art is something that speaks to all sorts of people.

    Psychographic analysis helps me to further narrow down my target market. Since I am interested in portraiture and still life, it narrows my target market to people who enjoy these categories of art. It helps to think of the question, why do people buy art? They enjoy looking at it, it inspires them, it matches their décor, the subject matter is interesting, etc. Understanding these reasons is helpful when advertising and promoting my art. It's also helpful to consider people's hobbies and interests, which can further narrow down the target market. For example I am considering painting religious themed paintings, now I have narrowed my target market to that particular group of people who identify with that religion

    Behavioristically, customer loyalty is important for my business. The reason is because patrons will continue to support me and my artwork. They will be inspired to buy new paintings, because they are familiar with my style and the quality of paintings I produce. I also plan on pricing fairly for both client and myself, based on the time it took to complete a painting, the quality of materials used and my skill level. I think this will set me apart from artists who overprice their artwork. I think people may lean toward a preference of purchasing art in person because they can physically see the painting in real life, and it's size and most importantly they can communicate with me directly. They would be able to ask questions and get to know the artist behind the painting. On the opposite end, maybe a client is busy and shopping online for my artwork would be more convenient for them, so I think providing both options is important.